This visual identity for the 2034 Winter Olympics embodies the excitement of winter sports, the urgency of sustainability, and the unifying spirit of global competition. Through color palette, and shape language, it reflects the grandeur of the Games while raising awareness of shortening winters and rising temperatures.

Rooted in sustainability, the design prioritizes digital-first applications, reusable merchandise, and adaptability across platforms. Emphasizing innovation, accessibility, and eco-conscious practices, it creates a powerful and enduring representation of the Games.