This project challenges the outdated perception of tinned fish as smelly, unapproachable, and old-fashioned by creating a bold, modern brand that appeals to a new generation of consumers. With a focus on striking visuals and engaging messaging, the design makes tinned fish feel fresh, fun, and approachable.

Through exciting packaging design, vibrant branding, and engaging storytelling, Sardine Supreme reimagines tinned fish as a delicious, convenient source of protein, as well as the perfect pizza topping! The brand extends beyond the can with branded merchandise, establishing itself as a pop-culture staple. Inspired by retro aesthetics and classic pizza box motifs, the design embraces humor and whimsy, making Sardine Supreme a must-have for all ages.